Downtown

- Scendi, prendi possesso della città.

Client:

Downtown

Year:

Marzo 2025

Type:

Brand Identity

,

Website

The night of Milan writes a new chapter.

Project Description

Downtown is not just a club, it's a hidden dimension in the heart of Milan.
A place where the music drives the night, people connect, and every moment becomes unique. Immersive, exclusive, unforgettable.

The logo comes from the fusion of the letters D and T, with an arrow pointing downwards symbolising the movement and underground nature of the club: a world beneath the surface.

Helvetica Now is the chosen font, combining modernity and minimalism, while the black and white colour palette expresses elegance and mystery.

Get down, Own the town.

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