Downtown
- Scendi, prendi possesso della città.
Client:
Downtown
Year:
Marzo 2025
Type:
Brand Identity
,
Website
The night of Milan writes a new chapter.
Project Description
Downtown is not just a club, it's a hidden dimension in the heart of Milan.
A place where the music drives the night, people connect, and every moment becomes unique. Immersive, exclusive, unforgettable.
The logo comes from the fusion of the letters D and T, with an arrow pointing downwards symbolising the movement and underground nature of the club: a world beneath the surface.
Helvetica Now is the chosen font, combining modernity and minimalism, while the black and white colour palette expresses elegance and mystery.
Get down, Own the town.