Growth

The brand identity project for Growth Elite Barber originates from a clear vision: to create not only a barbershop but a culture. The name Growth is not coincidental. It represents a strong idea: personal and professional growth, for those working within the team and for every client who chooses to be a part of it.

I designed a logo that looks upwards, just like the meaning encapsulated in the word Growth: a visual identity that aspires, that evolves, aiming for something more. The shape suggests momentum, elevation, ambition.

The colour palette – blue and orange – is another key element of the strategy. Blue symbolizes balance, rules, and the roots of traditional Italian barbershops. Orange, on the other hand, represents energy, innovation, and growth. Together, these two colours tell the heart of the brand: a harmonious fusion between tradition and a push towards the future.

The concept of Elite manifests in the care for every detail: an exclusive, tailored service in an environment where the client finds attention, style, and inspiration. The brand identity reflects all this, with a sophisticated, professional tone, yet contemporary and authentic at the same time.